Stitcher Radio for podcasters – Interview with Rachel Eaton

Rachel Eaton is the Director of Content Partnership at Stitcher Radio. She is in charge of growing the number of content providers (podcasters) using their free service. There are over 200k content providers featured on Stitcher, a platform that allows anyone to stream podcasts in their car, on their smartphones, and on their computers.


Play the audio only version here:

Rachel is the middleman (woman) between the technology and content providers (podcasters) and their end user (the listener).

Benefits of Stitcher for listeners

Stitcher dashboard

The Stitcher app allows you to start playing a podcast without downloading or syncing.

Under each show is a Discover tab to help listeners find more content related to that topic or category.

Front Page allows listeners to keep up to date with the latest news and breaking headlines at the touch of a button.

Browse Shows is where you can search and find any one of the 200,000 podcasts by category.

You can also create playlists customized from their favorite shows (My Stations) or watch your Friends Activity and discover shows your friends are listening to.

The app is free and more than 4 million cars have already been empowered with Stitcher in their dashboards, making it even safer to listen to podcasts while driving. Using “Car Mode”, even without a Stitcher enabled car, gives you a screen with larger play, skip forward/back, ship to next show buttons that play through your favorites list.

How to get your podcast recommended by Stitcher

Stitcher Favorites

Over 65% of listeners are discovering at least one new show a month using Stitcher’s Discover recommendations.

They use preference vectors based on a number of things:

  • Asking your listeners to put you in their Favorites List by using the “Plus” sign will help rank your podcast higher in “Discover” tabs
  • The “Thumbs-up” also gives you a higher rating based on the topic of your show, not the genre or category
  • The more listeners you get via Stitcher, the higher the ranking. Make good content that people want to hear on their smartphones.

Success story: My show, the MoneyPlan SOS podcast, was featured directly below the Dave Ramsey Show. Dave Ramsey is the big daddy in my genre, so being found in his Discovery tab not only exposed me to new listeners but gave my show Social Proof.

While Stitcher represents only 6% of my total downloads, I have heard from more of my listeners who found me through the app. Stitcher is in people’s pockets, connecting me to my listeners in a more personal way than just through a desktop program. 

see how many people subscribe to my podcastStitcher Stats

The Partner Portal has some incredible stats for podcasters. You can sort by Date or dig deep to see your subscriber’s listening behaviors in the Episodes tab:

  • Total Downloads
  • Total Listens
  • Total Listening Time
  • Average Listening Time
  • Average Completion Rate
  • Average Completion Rate within 15 seconds of the end of the episode

A podcaster really needs to pay attention to the Summary Stats on the right hand side of Stitcher’s Partner Portal. Here you find the total downloads/listens, average listening time, how many people listen to the entire show, and HOW MANY PEOPLE PUT YOU IN THEIR PLAYLISTS. That’s HUGE!

You can see how many people listen on a Wednesday compared to other days in the week.

The stats are CRAZY!

What is coming from Stitcher

Stitcher is being integrated in more cars, which will make it a more popular option for consuming podcasts. This is the platform you want to be on! Click here to submit your show to Stitcher

News for Podcasters: Stitcher is planning to add more content in the Front Page, allowing lesser known podcasts the ability to be discovered by offering bite-size episodes.


Stitcher is a powerful connection between those looking for great content and the podcaster. The stats allow podcasters a much greater insight to how people consumer their shows.

Download the Stitcher App for your IOS or Android device or visit to listen while sitting at your computer.

Tips for Recording a Podcast in a Hotel Room

I travel a lot and I’m often recording my episodes while on the road. In order to pack as light as possible I need to reduce my gear to only essential items. The most portable podcast recording studio in a hotel room could consist of only three things:

  • Laptop
  • Recording Software
  • Microphone

You could replace the laptop with an iPhone running BossJock, a $9.99 app that does it all. However, there is nothing like sitting down to a desk with a real keyboard and mic on a stand.

Fix the room

The real challenge to recording in a hotel room has nothing to do with your gear, it has to do with the room itself. With a little preparation and patience you can overcome some of the annoying nuances:

  1. Unplug everything: The mini fridge, microwave, and any lighting that could create a buzz in your line
  2. Pre-condition the room: Kick the A/C on really high to cool the room down before recording. Unplug the unit, turn it off, or at least adjust the settings down so it won’t kick in during  your recording.
  3. Block external noise: There is nothing worse than noisy neighbors. However, you can place pillows around your makeshift recording studio to help keep the noise out.

Pillows and blankets also help keep echo and reverberation down to a minimum. Place them behind your microphone and off to the sides for the best room dampening solution without having to pack extra.

The pillows are free too!


Don’t trap yourself into a podcasting corner. You don’t need a bunch of sophisticated equipment to start recording a podcast in a hotel room, just great content.

My podcast post-editing workflow

Previously, I shared my pre-recording checklist and editing workflow that takes me from sitting down to record an episode to converting the labeling the edited MP3 file.

Of course, there is still more work to be done – a lot more! Here is my podcast post-editing workflow:

Steps to take after recording a podcastShow notes

I often have an outline prepared for the recording. This comes in really handy when typing up the show notes. I pay close attention to keywords, which is becoming less important, and try to link to the resources mentioned throughout the recording.

For interview episodes I will link to the guest’s website or social media accounts such as Twitter and Facebook. This will also entice a guest to share your podcast with their audience (very important).

Artwork and Featured Image

Pictures are worth 1,000 words. Every blogpost needs a picture or graphic to entice visitors to read your content. I also create a Featured Image which serves as a thumbnail that will show up when my podcast is shared on social media.

I’ve recently begun using Canva to create my images. It’s super-easy to use, has hundreds of free graphics, and even allows me to upload my one pictures into the creation. Thanks to Cynthia Sanchez from the OhSoPintersting Podcast for telling me about it!

SEO: Yoast or All-In-One plugins

At this point it’s time to create the blogpost on my website. I enter the title, paste the show notes into the body of the post, create hyper-links, import the images, select the category, and then spend some time with Search Engine Optimization (SEO).

SEO is important to help people find my website and, more specifically, the podcast episode I am about to release. There are two awesome WordPress plugins I recommend: WordPress SEO by Yoast (awesome) and All-In-One SEO Pack (great). Both are easy to use and understand, even for a beginner podcaster.

I’m not good at SEO so please forgive me for not going further into this subject. If you want to learn more about the WordPress SEO by Yoast plugin, including how to set it up properly, consider taking the *WordPress SEO Video Tutorial Series from Will Hanke.

*Affiliate link, but I only put things on my website that I believe in, or use, myself

Paste podcast link

Past URL into PowerPress plugin

I use to host my recordings. Once uploaded, I copy and paste the Direct Download URL into the PowerPress plugin and click “Verify”. TIP: YOU MUST CLICK VERIFY (very important).

This will link the recording to a media player in the post as well as alerts pod-catchers like iTunes and Stitcher that I have a new episode.

Note: Libsyn has an option to embed a player onto almost any website using HTML (see below). This even works on fully-hosted, free website services like Blogger and too! Simply copy and paste the Embed Code from Libsyn into a new post and BOOM, there it is!


Special share options 

Occasionally a guest will say something that is just perfect to share on Twitter. In those cases I’ll create a special text box or use a plugin called Click To Tweet by TodayMade.

You could also include a special text box that includes a call to action.

Pretty Link

To help my listener find the show notes easier I will use *PrettyLinkPro to create a shorter URL. Since I number my episodes it becomes easy to announce, even while recording the episode, that my listeners can find the show notes at This simple trick allows me to use keywords in the original post and give my listeners a shortcut to find it.

Before buying, watch this video

Promote, share, reach

At this point I can click “Publish” and the podcast goes live. However, we aren’t done yet. It’s time to promote the release through social media, email updates, and a number of other outlets.

Some of these tasks can be automated, but I like to schedule a few Tweets for the upcoming week so as to reach a different audience at varying times of the day.

Podcast post-editing is like admin day

To me, the entire post-editing workflow is like doing administrative work. There’s lots of typing and non-audio work that goes into putting the episode on the internet. Doing it properly without forgetting a step is very important to the success of the podcast.

I would love to hear what you do differently in your post-editing workflow and what tools you use to help promote it.

What suggestions do you have to reach a brand new listener?

Help a podcaster out: Copy your iTunes review into Stitcher too

Reviews on iTunes are a podcaster’s reward! Every 5-star review helps a show rank higher in the charts and might score them a spot on the New and Noteworthy list. When leaving a review for your favorite new podcast, why not spend another 60 seconds to copy your iTunes review into Stitcher too?

Copy your iTunes review onto Stitcher too

Note: I recommend doing this on a computer rather than a smartphone.

Step 1: Write your 5-star review for your on iTunes

Step 2: Copy it before publishing (CTRL A, then CTRL C)

Leave a review in Stitcher too - Step 1

Step 3: Go to and click “Listen” in the top menu bar

Leave a review in Stitcher too - Step 3

Step 4: Find the podcast using the search icon (located top right corner)

Leave a review in Stitcher too - Step 4
Step 5: Paste the same review from iTunes into the Comment box

Leave a review for Stitcher too - Step 5

This takes me literally less than 1 minute because it’s just copy/search/paste.

Help a podcaster out: 2 reviews for the price of one

Now that you know how quick and easy it is, go ahead and practice on my show, the MoneyPlan SOS podcast. (Yes, I just tricked you into reviewing my show) ;)


Thank you in advance!

OK, that was a bit presumptuous of me. But I do recommend you go help your favorite podcaster out by giving him a review on Stitcher too.

Are you using the right rating for your podcast?

UPDATE: The recommendation in this post originally stated to use “No Rating”. I am altering that advice.

We are hearing word that iTunes wants you to choose between Clean or Explicit. I no longer recommend using “No Rating”. 

What iTunes wants is what iTunes gets. 🙂


Explicit Tag in iTunesThe difference between Clean and Explicit Tags in iTunes

As you would expect, an Explicit podcast is one with vulgar words and/or adult content. This is the kind of show you would be embarrassed to listen to with your mom in the car. The Explicit Tag is necessary to warn prospective listeners that there is some saucy stuff coming.

A Clean Tag is indicative of an explicit show having been edited. It may include beeps, audio drops, or entire pieces of spoken content being edited out of the recording.

Difference between Clean and Explicit lyrics tag in iTunes

If your show never contained expletives or highly-objectionable content then choose “Clean”. If you show drops f-bombs – even if they are bleeped out – then select “Explicit”.

How to change your ratings in Libsyn 

Watch this video to learn how to change your settings in Libsyn:

Note: You can do this at the episode level. In other words, your podcast might be a “Clean” show but have a guest using swear words in one episode. You can mark the single episode as Explicit without changing the overall rating of your show.

How to change your ratings in PowerPress

Note: The following instructions are for changing your settings within the Powerpress plugin:

If you use the PowerPress RSS feed then update your clean or explicit rating:

Within your WordPress dashboard go to PowerPress >> Settings

Select the iTunes tab

Where to find Explicit Tag in WordPress

Set as Explicit or Clean

Clean or Explicit rating in PowerPress

Be patient as changes could take a day or two to make it into iTunes.

If you found this article useful would you please share it?


How to change the Footer in a Genesis Theme WordPress site

I was very frustrated when I couldn’t find how to change the footer in a Genesis Theme on my WordPress website.

How to take out the Genesis Theme in a footerThen I found a plugin that does everything I wanted:

  • Customizes Post Info
  • Eliminates unnecessary Meta shortcodes
  • Moves the author name and date to the bottom of the post

It is very simple and only takes about 3 minutes to do.

Important note: This plugin was designed for Genesis themes only. 

How to change the Footer in a Genesis Theme WordPress site

Install and activate the Genesis Simple Script Plugin.

Under the Dashboard options, select Genesis >> Simple Edits

How to change Genesis Theme footer

Add or remove Meta Shortcodes as you please under the following options:

Post Info

Post info usually includes the Date, Author, and “Leave A Comment” and appears below the title, above the post. You will also see an (Edit) option when logged into your website.

Post Meta

WordPress places the post meta data basic information and tags below the post in a box, before the comments.

Footer “Back to Top” Link

Places a neat little shortcut for readers who want to get back to the top of your really long podcast show notes. 🙂

Footer Credits Text

The culprit! This is the line of text at the bottom of your website that brags about what type of theme you have installed. Nobody really needs to know this information, so take it out.

How to remove Genesis Theme from footer

Customize the Footer with shortcodes:

The most common shortcodes are:

Most popular shortcodes

Improving your footer with Genesis Simple Edits

I moved the post date and author link to the end of the post (picture below is from another site of mine). I also removed the Child Theme and Genesis links. Now I have a nice, clean footer

Change copyright date in footer

If you found this post helpful would you please share it on Twitter?

How to change the copyright date in Libsyn

Guess what? It’s January. Not only is it time to work on those New Year’s Resolutions and get your taxes in order but it’s also time to change the copyright date on your blog. Below I show you how to change the copyright date in Libsyn.

I will also show you how to use the © symbol (see the end of this post).

How to change the copyright date in Libsyn:

Step 1: Log into and click on settings

If you are using Libsyn 3 then click on the gears located in the upper left-hand corner

Libsyn Copyright Settings Step 1

If you are using the new Libsyn 4 then click on the gears located under the Settings tab in the banner and select “Edit Show Settings”

Change copyright date in Libsyn 4 - Step 1

Step 2: Change your copyright information

In Libsyn 3:

Change Libsyn Copyright Settings Step 2


In Libsyn 4:


Change copyright date in Libsyn 4 - Step 2

That’s it. Click save and you are done.

How to find the © on your keyboard

Actually, the © isn’t on a traditional keyboard. Here is how you can create the © symbol on your computer:

If you are using a Mac:

Option – G (yeah, that’s it)

Using a Windows machine:

If you have a numeric keyboard then hold down the ALT key while typing 0169

No numeric keyboard? You may need to get the owner’s manual out. Just kidding. To open up the Character Map Utility on a Windows machine select Programs » Accessories » System Tools » Character Map. 

Or just take a shortcut by copying it from here:    ©

If you found this helpful would you mind sharing it with your Twitter followers?

Why Stitcher Is Awesome For My Podcast


In a previous post I shared my Top 10 most downloaded podcast episodes of all time.

Top 10 Downloaded MPSOS episodes 2013-12-25

Stats can tell you a lot about your regular subscribers and when fans of an interviewed guest storm the podcast for new content. But the biggest surprise came when my RSS feed broke. It showed why Stitcher is awesome for my podcast.

First, we need to assess why the following shows were my Top 10 downloaded episodes of all time:

Why are only new shows in the Top 10?

It should be noted that older favorites like Episode 18 – Jen McDonough’s Real Life Case Story (released in May 2011) and Episode 50 – Who Cares What Dave Ramsey Says (February 2012) are still being downloaded today. They very well could have more total listens but Stitcher’s stats reporting was different prior to June 2013.

It used to be that Stitcher would download the MP3, re-encode it for streaming and make it possible for thousands of people to listen on their mobile devices. This entire activity only counted as 1 download and you had to do some math to figure out Stitcher Stats.

Since June 2013, Stitcher began “pinging” stats each time someone listened to an episode. This allows us to have more accurate reports for how many times a show was downloaded or listened to – regardless of device or method. I am so happy they did!

What a broken feed taught me

A limitation within Feedburner caused my feed (channel) to break. New shows no longer showed up in iTunes.

I rushed to fix the problem, which failed for the first two days. I took actions to leave Feedburner by submitting a new feed that was built on my own website. The new feed was rushed to Windows and Stitcher, who promptly changed it for their customers but iTunes couldn’t see it!

I called Dave Jackson at the a week later to help diagnose the problem. Meanwhile, I could see downloads coming from Stitcher. Remember, Stitcher is a free program that streams the show like a radio show rather than downloading it to a device and taking up storage space.

Here is how awesome Stitcher is for my podcast:

  • I get about 1,500 total downloads from all services within the first 7 days
  • Most episodes are downloaded 750 times within the first 24 hours
  • 273 people listened to my newest episode via Stitcher in the first day

In other words: 18% of all my listeners use Stitcher to tune-in to my show the first day! That’s a dedicated subscriber that wants to hear my latest episode right away!

Stitcher is awesome for my podcast

Why Stitcher Is Awesome For My Podcast

iTunes is still the big daddy for podcasting but Stitcher is a different animal. I believe their streaming technology offers a new way for people to consume podcasts and will replace talk radio for people who listen to morning radio shows.

More and more people are discovering their awesome service and discovering “this new thing called podcasting” (that was sarcasm). As smartphone usage grows and people are discovering podcasts my message (podcast) will find a new and growing audience over time.

And, as my experience has shown, people who listen to the MoneyPlan SOS Podcast are dedicated listeners ready to learn how to pay attention, not interest.

My 10 most downloaded podcast episodes

My podcast, the MoneyPlan SOS podcast, has released 138 episodes over the past three years. It’s a lot of work but I feel it is a calling to teach people how to manage their money better at home. Looking back at the stats, I share my thoughts on why these were the 10 most downloaded podcast episodes of all time:

Top 10 most downloaded podcast episodes

Episode 122: Can You Really Retire Early?

This show was released on August 29, 2013 and received over 2,600 downloads

I interviewed two young men who worked hard at saving 40-60% of their income. One was clearly on a path to retire early, the other on a similar path but was able to quit his high-stress job to pursue a small business. The topic is compelling, the idea of working hard now to get away from the 9 to 5 before 65, but I know the truth.

The reason this is the most downloaded episode is because my guests had huge followings. If you visit Jason Fieber’s blog at you will discover 20-60 comments on every single blogpost. He has a huge following and they were hungry to hear him talk about his investing plans. It’s no surprise that I gained some new followers and have huge download numbers for that release. Thanks Dividend Mantra!

Episode 123: Three Budgeting Processes That Work

Released on September 6, 2013, this show was downloaded over 2,500 times

The basis of any personal finance plan that works is a budget. But which type of budget works best for you? I talk about the three budgeting processes that work and the one my wife likes to use.

My loyal listeners like to talk about budgets. But we can’t ignore the fact that this show was released the week after the top downloaded episode. No doubt the downloads for Ep 123 were willing to try another show after listening to Ep 122.

Episode 117: Baby Step 7 – Build Wealth and Leave a Legacy

My interview with Chris Hogan released on July 23, 2013 has been downloaded more than 2,300 times

Chris Hogan is one of Dave Ramsey’s Speakers Group and the host of the EntreLeadership Podcast, a show that is constantly in the top 5 Business podcasts on iTunes. In this episode I discussed what Dave Ramsey’s Baby Step #7 is, what most people don’t understand about Baby Step #7, and then interview Chris about the new class “The Legacy Journey”.

People love to dream about becoming debt free. Having Chris Hogan on the show to talk about leaving a legacy to your children was just icing on the cake.

Episode 126: Get Away From Credit Cards Forever

More than 2,300 people have learned how to get away from their credit cards since the show was released on October 2, 2013

The title grabs you, doesn’t it. There may be a bit of residual effect from Dividend Mantra fans trying my show out since Ep122, but the topic is solid for my niche.

I chalk this one up as a win because everyone who wants to be debt free wants to know how to ween themselves off the dependency on credit cards.

Episode 124: Four Steps To Making Smart Purchasing Decisions

2,100 downloads since September 13, 2013

I think the topic was great but these types of episodes never bring in the biggest numbers.

I’m chalking this up as another MP3 file influenced by the Dividend Mantra Effect.

Episode 119: The Real Cost to be a Stay At Home Mom

2,000 downloads since August 8, 2013

I’m really glad to see this episode is so popular. Many people don’t realize what it takes to be a stay-at-home mom and this episode helps them consider the costs and benefits of quitting the day job to stay home with the kids.

My ideal listener is a married couple with two kids, likely girls. The husband supports the wife’s desire to stay home to raise the kids and they both want to know what it will take to make it happen. As you will learn from this episode, it is very possible for someone to quit the day job if they just cut expenses at home.

Episode 118: Stay In Your Investing Seat

Just over 2,000 downloads since August 1, 2013

You wouldn’t pay good money for Major League Baseball tickets only to stand in the concessions area all day, would you? Well, you probably aren’t missing much because there is only 18 minutes of actual game-play in the typical baseball game – the rest is spent waiting for the ball to be pitched. The same goes for investing: Don’t get out of the market and try to get in just before a Grand Slam. Chances are you will miss it because you weren’t in your investing seat.

Guys like sports analogies and I had a lot of fun with this episode. I think my listeners did too.

Episode 116: Baby Step 6 – Pay Off The House

Almost 2,000 downloads since July 18, 2013

The pros and cons of paying off the house. Yes, you lose the mortgage interest deduction but you also don’t have to pay the interest AND have no house payment!

Chalk the success of this episode to the dream of having 100% equity in your home. Who doesn’t like that idea? I’m not surprised to see this in my list of most downloaded podcast episodes.

Episode 115: Save for Kid’s College with Rachel Cruze

Almost as many downloads as Ep116, released on July 10, 2013

This episode was almost as popular as the “Pay Off The House”, but it has to do with saving for kid’s college.

What this tells me is that I am hitting my target market. Who would listen to an interview with Rachel Cruze to discuss ways to pay for college if they didn’t have any kids? Score another one for me.

Episode 131: Financial Lessons That Stand The Test Of Time

Already 1,800 downloads since November 7, 2013

People love a good story. In Ep131 I share the financial lessons I learned over the past 40+ years; From selling stuff cheap at our garage sale to losing everything in a divorce except for a mortgage.

I’m not sure why this 6-week old release is in my Top 10 of most downloaded podcast episodes. I can tell you that it is the forth-shortest episode I have ever released. That could help boost my Stitcher listens, people are more likely to listen to a podcast they know will fit within their schedule, but it wouldn’t effect it by hundreds!

2013 was a mixed year

All in all, 2013 was a pretty good year for my podcast. I am worried that listenership hasn’t increased as much as I had hoped but am glad to have found new friends because of my show. There is no doubt that some people stopped listening last year as new subscribers have come on board. I hope to increase that number by a factor of 2 next year.

In the next post I will talk about what a broken feed taught me about Stitcher. (Hint: Stitcher is awesome!)

4 Things You Need To Start A Podcast For Less Than 100 Dollars

What are you going to do with that Christmas check from grandma? Have you been thinking about starting a podcast but want to do it on-the-cheap? Well here you go: 4 things you need to start a podcast for less than 100 dollars.

List your podcast in iTunes with the free PowerPress plugin – $0

If you already have a website or blog using WordPress then this won’t cost you a penny. Install the PowerPress plugin, input all your information, click the “Publish a Podcast on iTunes” link and give them your podcast feed.

You only need to do this once and many people get approved (show up in the iTunes Store listing service) within 24-48 hours (excluding holidays).

Utilize the same PowerPress information to quickly submit your show to Stitcher, Windows, TuneIn Radio, even the Blackberry Podcast catalog. Pat Flynn says you should “Be Everywhere”, your podcast should be too.

Record your show with software – $0

There are a number of free programs to help you record your voice. If you own an Apple computer then you can use the Garage Band program that came free with your computer.

I use Audacity from SoundForge. Actually, I have been using Audacity for more than a decade to record old vinyl records onto CDs. Yes, it’s been around that long.

This is a free program that works on all computers (Windows, Mac, even Linux). It has been gradually upgraded to become a really great podcast recording tool for anyone’s budget.

Upgrade your laptop’s microphone – $40-$50

The darling of all podcasters is the ATR2100. You certainly could spend more for a Heil PR40 or the Electro-Voice RE320 but the Audio Technica ATR2100 is the most affordable and versatile mic around. It has the unusual option of being both a USB microphone that can be plugged directly into your computer AND an XLR microphone that can be plugged into a mixer.

The sound quality is really good for the price and I have found it to be great for traveling and using at conferences. If you are going to spend money on upgrading anything for your podcast, a $50 microphone is the best dollar you will ever spend when getting started.

Store your podcast using Libsyn – beginning at $5 a month

You could upload your recording (MP3 file) to your website but you risk the chance of crashing your server – especially if you become popular and hundreds of people all try to download your show at the same time. You could also upload it to for free but I hear the download speeds are rather slow.

Take the load (and the stress) off your website by paying Libsyn to hold, store, and serve your podcast episodes to your subscribers.

Libsyn offers a few different packages depending on how much data you upload over a rolling 30-day period and stats to track how many times your show is downloaded. The higher-priced programs offer more detailed stats and the option to be listed in the Podcast Box app or have an app in iTunes.

SOPFree coupon

Don’t waste your gift money on another Xbox game. Instead of wasting the money on beer at the New Year’s party get these 4 things that you need to start a podcast for less than 100 dollars.

If you don’t have a website already then you need to start here:

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