The Greatest Cost Of Podcasting

Mickey clockAre you prepared to spend a lot of time for a podcast? Microphones are cheap, domains are only a couple bucks a year, and hosting services are relatively inexpensive. However, time is the greatest cost of podcasting.

Time is the greatest cost of podcasting

The real cost of a podcast is harder to measure: Time. This is the biggest obstacle for new podcasters. We all believe it takes 60 minutes to produce a 30 minute show. This is never the case. It takes me up to 6 hours to produce a 20 – 30 minute audio podcast and 2-4 hours for a 2-10 minute video.

Here is an estimate of how much time it takes me to release an average 25 minute audio podcast episode (I pray you find ways to make your workflow faster than mine):

  • Show prep (idea generation, research, outline): Varies from 30 minutes to 3 hours
  • Set-up (hooking up equipment, cueing sound clips, etc): 5 – 10 minutes
  • Recording: 45 minutes
  • Editing: 60 minutes
  • Converting and uploading the audio recording: 20 minutes
  • Writing show notes, releasing the episode, announcing on social media: 1 hour

[pullquote]Time is the greatest cost of podcasting[/pullquote]

Streamlining the podcast recording process

Some of these things happen simultaneously but you can expect to spend a good part of the day working on one episode. A few things I do to streamline the process is to create a generic outline, use the same intro music, and practice some mouth exercises before recording.

Recording an episode isn’t the only commitment of your valuable time. It takes a long time to grow a dedicated following. Very few launches get more than 100 downloads in their first week so be prepared to grow your audience. Respond to every comment, Tweet, or email until you are so busy that you need to hire someone to do it for you! 🙂

Be Prepared Or Pod-Fade

Underestimating the time required is the #1 reason most shows pod-fade (quit before reaching 7 episodes). Be prepared to have patience if you choose to start a podcast.

If you would like help getting through some of the hurdles before launching your podcast then please give me a call. I would love to help get your face and/or your voice on your website!


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About Steve Stewart

Hello! My name is Steve and I started podcasting in 2010 on the MoneyPlan SOS podcast. I love everything about this exciting new medium! I would share my enthusiasm with bloggers who would say "I should start a podcast!" I agree: instead of a cold, faceless logo with no personality - You Should Podcast Too! The purpose of this website it to encourage you to put your image in front of your audience. Let your readers/listeners/fans get to see who you are and identify you as someone they can trust. Maybe you just want to record a YouTube video and embed it on your site or offer an audio version of your Free Report. It has never been cheaper and easier. And Yes, You Can Podcast Too!

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